Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To

Twitter released the details of a new study about its "primary mobile users," or those who engage with Twitter more on mobile devices and on the mobile web than on the desktop. The study, commissioned by Twitter from Kantar Media's Compete, revealed that Twitter's mobile-first users are more engaged than mobile users in more ways than one, skew younger, and tend to be more receptive to branded content than their desktop counterparts.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/1cEfTa3SQDY/

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