Wednesday, February 13, 2013

Samsung: Apple Patent Wars a 'Loss' for Industry, Innovation

Two technology giants have been locked in several lawsuits for years.

Samsung has emphasized that Apple's patent wars with the South Korean manufacturer is "a loss" for the industry and innovation.

David Eun, the executive vice president at Samsung?s Open Innovation Center, recently spoke about the company's relationship with Apple at the D:Dive Into Media 2013 conference. He stated that the legal battles with Apple have been "a loss" for both the industry and innovation as a whole.

The comments come after a report suggested that Apple CEO Tim Cook objected to launching a lawsuit against Samsung due to their business relationship, but was ultimately overruled by co-founder Steve Jobs.

Either way, Samsung has stated that it's willing to make peace with Apple, but "the ball's in their court." It also?withdrew its ban request pertaining to Apple products in Europe in December 2012. It said that it made the decision in order to "protect consumer choice."

Following Apple's $1.05 billion lawsuit victory against Samsung in court back in August, the two have been locked in several court cases pertaining to said ruling. Ultimately, the judge denied Samsung a re-trial, but also rejected Apple's request to triple the former's damages as it was ruled that Samsung didn't willingly infringe on its competitor's patents.

Samsung and Apple will now meet in a forthcoming mega trial, which is scheduled to commence during March 2014.

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