Ft. Lauderdale, FL ? May 23, 2012: Ultra-luxury Silversea Cruises today announced the appointment of Kristian C. Anderson as its new vice president of sales for North America, effective mid-June. In this position, based in Fort Lauderdale, he will develop sales strategies and initiatives to increase revenue in the U.S. and Canadian markets, and oversee a sales team dedicated to helping travel agents grow and expand their luxury travel business.
Anderson, who will report directly to Ellen Bettridge, Silversea?s president of the Americas, has nearly 25 years of sales and management experience with several top travel companies. Most recently, Anderson was vice president of U.S. sales for Qatar Airways, one of the world?s luxury premier airlines.
?Along with a wealth of sales management expertise in the upscale travel sector, Kristian brings a fresh perspective that we are confident will enhance our current sales infrastructure and help accelerate revenue growth in North America,? said Ellen Bettridge.
?Silversea is well positioned to take advantage of growth opportunities in North America as more and more travellers are recognizing the unique perks and exceptional value of an all-inclusive luxury cruise vacation,? Anderson said. ?I look forward to leading activities to drive sales and market share while also helping travel agents increase their luxury clientele and boost profits.?
?About Silversea Cruises
Silversea Cruises?is recognized as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit ? all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ship Silver Explorer, Silversea Cruises? itineraries encompass all seven continents and feature worldwide luxury cruises?to the Mediterranean, Caribbean, both polar regions and over 450 fascinating destinations in between.
In the U.S., Silversea has been voted ?World?s Best? by the readers of Cond? Nast Traveler (nine times) and Travel + Leisure (seven times), and awarded ?Best Cruise Line for Luxury Small Ships? by Luxury Travel Advisor (2011). International awards include ?World?s Leading Small Ships Cruise Line? from World Travel Awards (2010); ?Five Star Diamond Award? from the American Academy of Hospitality Sciences (2011); ?Number One? small-ship line in the Readers? Choice survey conducted by Britain?s Cond? Nast Traveller magazine (2010); ?Best Luxury Cruise Line? Excellence Award by Spain?s Cruise News Media Group (2009); ?Best Luxury Cruise Line? by Australia?s Luxury Travel & Style Magazine (2011); and ?Best Small Luxury Cruise Line? according to China?s Travel & Leisure magazine (2011).
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For more information on Silversea Cruises, please contact a travel agent.
For a complimentary brochure, please call toll-free (877) 215-9986 or visit www.silversea.com.
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Media Contact:
Kate Hillyar
Siren Communications
416-351-0777
kate@sirencommunications.com
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