I?m back with the second installment of my success challenge to help you significantly ramp up your home based business.
Own Your Destiny: What Could I Be If I Refuse To Quit In My Home Based Business
If you could wave your magic wand and make three things happen in your home based business, what would they be? Not 30 or 300 things: When you make a list that?s a mile long, you?ll never tackle it. But three is a number you can wrap your head around.
Be specific. For example, maybe you want to get out of debt. Too vague. Instead, make it clear: ?Pay off the $9,000 credit card balance in four months.? One of the items on your list may be ?make more money??again, that?s obvious. Instead, be deliberate and targeted: ?Generate $20,000 in sales in the next three months. Next, define yourself and declare your expertise. . You must figure out what exactly you want to be known for before you can build an effective plan to make it happen.
Know who you?re targeting?not everyone is your customer.
Targeted outreach is always better than a mass approach. Knowing your customer makes your marketing efforts so much more effective.
If you sell skin cream, you could logically assume that everyone has skin, so everyone is a potential buyer. Of course, that?s ridiculous. The ingredients, benefits, pack?aging and pricing all determine your client. Distribution matters, too: Is this a high-end skin cream sold in derma?tologists? offices or would it be found on the shelf of a big-box retailer?
When you know who you?re targeting, you can identify where your customers hang out and how to approach them.
The easiest place to start is with your existing clients. Study them to look for common themes.
The best way to get to know your customers is to talk to them. Yup, good old conversation! If your home based business offers a face-to-face opportunity, plan to greet people for a week or two and chat them up. If that?s not possible, call to intro?duce yourself. Creating an online survey is another option.
Let everyone know that, in an effort to best serve them, you?d appre?ciate the benefit of a few minutes of their time. Ask the questions that are most relevant to getting to know your base. This isn?t a sales pitch, so keep it focused.
Home Based Business: Create A Top 50 List
I have what I refer to as my top-50 list. At all times, I have a list of 50 people or companies I am eager to do business with. I never wait for the phone to ring to see who just happens to come my way. Instead I work proactively to pursue the people I want to do busi?ness with.
Rather than dialing aimlessly or buying lists, I target my efforts: Who do I want to get to know, who would I like to know about my products and services, and who would benefit greatly from my newest offering?
To create your list, think of people or companies that you know would be ideal clients, even if you don?t have a personal connec?tion. Read industry blogs and publications to get inspired about people you should work with. Pay attention to chatter on Facebook and Twitter to spot potential pros?pects.
Add names of people you meet at events when you believe they?re an ideal match. You may not come up with 50 overnight, but if you commit to growing your list daily, the names add up quickly and you?ll have instant structure to your home based business sales efforts.
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