Online Video Ad Startup LiveRail Introduces Checkpoint To Let Publishers Block Unwanted Ads

LiveRail provides an ad serving platform used by a number of premium video publishers to insert ads into their content. The LiveRail for Publishers platform is designed to provide targeting and yield optimization capabilities, as well as campaign management and real-time analytics. That's all pretty standard fare for publishers, and so LiveRail is trying to sweeten the deal, with a new offering that will give them more control over inventory they sell through private exchanges or real-time bidding platforms. The product, called Checkpoint, will let publishers choose which ads are delivered -- or not -- and allow them to block unwanted ads before being served to viewers.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/9W1i4cxOCkc/

bobby abreu 2012 draft chicago bears colt mccoy philadelphia eagles arbor day packers